Driving Commercial Growth Through AI, Data & Digital Innovation

AI in Marketing: Hype vs Reality

Everyone’s talking about AI in marketing but most of what you hear is either too hyped or too complicated. The truth? AI can be simple, practical and a real time-saver if you use it the right way.

AI Won’t Replace Your Team

it makes them faster and frees them up for higher-value work.

Small Steps Work Best

Automating reporting, personalising emails, or streamlining workflows are quick wins.

Commercial Focus Matters

AI is only valuable if it helps you sell more, save time or reduce costs.

I help businesses cut through the hype and Put AI to work where it makes the biggest difference. Want to talk about how AI could fit your business?

Who’s the Strategist?

I’ve spent 20+ years in marketing, working across manufacturing, aviation and travel, hospitality and events across 15+ markets. What I do is simple. I help busy execs and their teams cut through the noise and use smart marketing strategies and tools to grow businesses.

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I share quick tips on AI, marketing, digital transformation and commercial growth. Easy to read, made for busy leaders and always practical.

I write once a week. Just real tips on anything related to marketing, and business growth.