Every business leader I meet tells me the same thing. Marketing feels like an obstacle. Too many channels, too much noise, not enough time. And if you’re an executive with a full plate, its one of the first things that slips. But the truth is marketing is not an obstacle. The way we approach it is.
1. The Real Obstacle is Overcomplication
Most businesses try to do everything at once. Campaigns, ads, social, AI, events. The result? Busy teams and underwhelming results.
The fix? Focus on one or two things that actually move the needle. Simplicity wins.
2. The Hidden Obstacle is Sales Vs Marketing Misalignment
When sales and marketing don’t work together, growth stalls. Its not just about leads its about building a system that connects campaigns to actual revenue.
The fix? Start every marketing plan with the sales team at the table. Shared goals make all the difference.
The Emerging Obstacle is AI Confusion.
AI is everywhere but most leaders don’t know where to start. They either ignore it completely or try to overhaul everything overnight.
The fix? Pick one workflow (like reporting or email personalisation) and apply AI there. Build confidence, then expand.
The Way Forward
Obstacles in marketing aren’t signs to stop they are signs to simplify. With the right strategy, the right alignment and practical use of AI, the road ahead gets smoother.
If marketing feels like your biggest obstacle right now, let’s talk.
Jeannette gilbert, marketing leader 